“Amazon” racks up around 124 million searches in the UK

 Great! Let’s dive into why “Amazon” racks up around 124 million searches in the UK, and what it tells us about user behavior and the platform’s role in everyday life.

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🔍 Why Is "Amazon" Searched So Much in the UK?

1. It’s a Default Starting Point for Shopping

Even though Amazon has a dedicated app and direct website (amazon.co.uk), millions of users still Google “Amazon” daily because:

• It’s easier than typing the full URL

• Google is the homepage for many browsers

• It's become a habit for quick navigation

This accounts for a huge chunk of those 124 million searches.

2. Product Discovery

Many users search “Amazon” followed by what they want to buy:

• “Amazon headphones”

• “Amazon Prime deals”

• “Amazon Kindle UK”

Even when not shopping immediately, people use Amazon to browse prices and reviews—treating it like a product search engine.

3. Amazon Prime Ecosystem

The Prime membership brings with it:

• Prime Video streaming

• Prime Music

• Exclusive deals

• Next-day delivery

Users often Google “Amazon” to jump into these services—especially during sales like Prime Day or Black Friday, when search volume spikes even higher.

4. Customer Service & Account Help

People search “Amazon” when they need help with:

• Tracking orders

• Returning products

• Managing subscriptions

• Contacting support

Searches like “Amazon UK login” or “Amazon returns” contribute heavily to overall traffic.

5. Marketplace & Business Use

Many UK-based sellers and small businesses operate through Amazon. They search for:

• Seller Central login

• FBA (Fulfillment by Amazon) tools

• Advertising dashboards

So it’s not just shoppers—business users make up part of that 124 million figure too. 66

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📊 What This Volume Tells Us

124 million searches means roughly 10 million monthly queries—on par with Facebook, and an indicator of:

• High dependence on Amazon for both everyday and occasional purchases

• Its integration into British consumer life

• Ongoing trust and convenience among shoppers 6

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